Tengchuang glass enabled "Tengchuang. Web "Chinese domain name to build trademark integration digital brand barriers

Qinhuangdao Tengchuang Applied Glass Technology Co., LTD. (referred to as "Tengchuang Glass") registered the Chinese domain name "Tengchuang. Website ", synchronously complete "China Tengchuang. Website "Tengchuang. Mall" "China Tengchuang. Mall "" Electric melting kiln. Url "and other series domain name layout. This move will unify the trademark and domain name, marking the strategic upgrading of the enterprise from traditional brand protection to digital asset management, and strengthening the brand recognition and network discourse power in the field of glass deep processing.

First, domain name and trademark synergy: building digital brand equity

Strengthen brand consistency

"Tengchuang. Website" is highly consistent with the company's registered trademark, forming the unity of online and offline brand identity, reducing the cost of user memory and improving the efficiency of brand communication. Through the native language advantages of Chinese domain names, direct contact with domestic target user groups, deepening the local market awareness.

Extended protection of intellectual property rights

Tengchuang Glass already owns 16 trademarks and 4 patents, and this domain name registration further expands the scope of intellectual property protection, preventing the risk of malicious registration or counterfeiting of brand names, and building a legal barrier for digital competition.

Second, the value of Chinese website domain name: brand protection and strategic significance

Scarcity of resources highlights the value of investment

"Tengchuang. Website" as a two-character Chinese domain name, both short and easy to remember, strong cultural adaptation and other characteristics, its scarcity in the Chinese domain name market has long-term value-added potential. Such domain names have become an important target of enterprise digital asset allocation, especially in the glass industry technology brand is more unique.

All-scenario applications enable business growth

Brand official website direct access: users can pass "Tengchuang. "Website" directly access the official website of the enterprise, shorten the information access path, improve the conversion efficiency.

Marketing activities integration: combined with "Teng Chuang. "Mall" and other domain names provide exclusive entrances for enterprise e-commerce channels, and adapt to new product promotion, regional precision marketing and other scenarios.

Third, industry benchmarking practice: technology driving and brand precipitation

Founded in 2002, Tengchuang Glass is deeply engaged in the research and development of glass deep processing equipment and thermal technology. It has core product lines such as electric melting kiln and laminating machine, and its services cover the whole glass manufacturing industry chain. The domain name strategy is highly consistent with its positioning as a "technology-based joint-stock enterprise", consolidating the image of industry authority through digital means and providing brand endorsement for the marketization of technological achievements.

Fourth, Chinese domain name trend: enterprise digital transformation must choose

With the improvement of the technical standards of Chinese domain names and the improvement of browser compatibility, the application of Chinese suffix domain names such as ".URL "has accelerated. The practice of Tengchuang Glass confirms the multiple values of Chinese domain names in brand protection, traffic aggregation and user experience optimization, and provides a model for traditional manufacturing enterprises to explore the trinity development path of "brand - technology - digitalization".

Tengchuang glass to "Tengchuang. "Website" as the core, to achieve the deep binding of trademarks, domain names, business scenarios, not only to enhance the integrity of brand equity and defense capabilities, but also to promote the market transformation of technological achievements with digital tools. This initiative provides manufacturing enterprises with systematic solutions ranging from physical innovation to digital asset management.